World Housing provides housing to the world’s most vulnerable people, allowing families to thrive and children to grow up in safe, stable homes.
The founders, led by real estate boutique S&P, wanted to launch a Christmas fundraising initiative called ‘A Home for the Holidays’. We made their logo central to the concept, building awareness of the issues facing families and children. The concept also brought attention to the relatively underexposed brand icon.
• overarching concept
• direct mail postcard
• website splash page design
• social media channel skins