Pear is a Vancouver-based marketing group with a focus on brand building, advertising, video production, and design. Our work is built on strategy and brought to life with creativity.
The core team (sorry, pun unavoidable) are primarily family. Since forming eight years ago the family has grown to include a select group of talented individuals who complement our strengths. We are avid collaborators who believe marketing excellence is the result of co-creation, shared values, and healthy relationships.
Bill combines his creative mind with that of a strategic thinker to lead the creative process towards captivating, relevant, and effective campaigns. His energy and passion for advertising and design is just as strong today as it was 37 years ago when he began his career in Toronto as a young (much younger) Art Director.
Since moving to Vancouver in 1992 he has held Managing Partner and senior level creative positions at national and international agencies. In 2011 he formed Slingshot in Vancouver, which went on to win numerous awards for strategy, design, and advertising. Despite all this, Bill hopes to be as talented as his kids when he grows up.
Sydney is an inquisitive designer and has a knack for asking all the right questions to better understand the task at hand. She has applied her design sensibility to dozens of branding and design projects for a range of clients including the Fairwinds community on Vancouver Island, Lumina, and various Wesgroup real estate marketing projects.
Sydney has also created brand looks for many startup companies including Age Knowble, Tricycle Video Games, Plan X Micro-Mobility, and Cleopatra - a women’s intimate health on-line platform. She designed Tourism Burnaby’s Meetings & Conventions trade show materials, including a Discovery Guide, trade show backdrop, vertical banners, case study templates, and folder. She is a very conceptual thinker and applies this inherent trait to everything she designs, from packaging to social media posts.
It should be known that Morgan has strong opinions and is not afraid to share them. Thankfully, they are very well thought out and wise opinions. She has mastered the art of branding and played a key role in brand development of The Westerly at Fairwinds, Vancouver Island, Lumina, and various Wesgroup real estate marketing projects. Morgan applied her page layout sensibility to Passions Magazine (Fairwinds), giving each article a unique personality that best reflected the story.
Her list of branding and design achievements includes AmiPRO, Durwell Equine Naturals, Solution Financial, and Paperwork Technologies. Her skill set extends into package design, web design, signage, and advertising of all sorts.
Jake’s strongest qualities include a willingness to learn, an ability to bring strategic focus to any challenge, and his inherent need for projects to run as smoothly as possible.
He engages fully in many projects and subjects. Being the “sponge” that he is, Jake takes great care in recognizing and addressing the finer details when working with clients,
partners and colleagues.
He engages fully in many projects and subjects. Being the “sponge” that he is, Jake takes great care in recognizing and addressing the finer details when working with clients,
partners and colleagues.
Having worked in both traditional and new media, Jake has an acute understanding of technological developments and how they shape the way we communicate. In his experience as an Account Executive, Jake has been fortunate enough to engage with key stakeholders at national and international corporations on both print projects and cloud-based software installations.
Not much scares Jake, with the exception of scary movies.
Jordy is a business graduate of the BCom program at the University of Victoria with a background in branding and project management. He firmly believes that taking the time to build a genuine relationship with stakeholders is key to acquiring a deeper understanding of their vision and values.
Post university, Jordy pursued his natural design abilities, learned the key design programs and has since worked on branding assignments, presentation decks, logos, posters, and brochures to name a few. He also continues to create content as the founder and community manager of the BC Amateur League, Aegis, Avalon FC, and V&V, for which he designed websites, magazines, and motion graphics.
Jordy is an energetic and passion-driven designer that thrives in dynamic environments rich in creativity and cultural diversity. He is always eager to take on new challenges and learning opportunities.
Bev is an OCAD University (Ontario College of Art & Design University) graduate. Her education and natural creative abilities make her a sage in the realm of perfection. Her discerning eye isn't just about spotting flaws; it's about elevating standards and nurturing a culture where creativity meets benchmarks. With a wealth of insight, she steers the team towards well-crafted, purposeful concepts and designs.
Bev’s career path includes having worked in advertising agencies and design firms from Toronto to Vancouver on a broad range of clients that includes Toyota, Big Brothers of Canada, Toshiba, Canon, Finesse, Mohawk, Ontario Hydro, and Dominos Pizza. In her spare time she enjoys kayaking, painting, cooking, and good friendships. One of her greatest achievements is having given birth to this agency, quite literally.
Connor is a video editor with a passion for storytelling. He worked in the Mental Health field for 10 years prior to diving head-first into his true passion: editing.
He first began dabbling in video editing at the age of 13, but his career officially began a few years ago. Since then he’s been working with the Pear team to create a diverse range of videos for their website and social media platforms. Connor started a Youtube channel to document the exciting journey of a local log salvager. He is also working with a jewelry company to create short-form, engaging Instagram and TikTok videos.
A passionate brand advocate, Matt has worked in Marketing and Advertising for 25+ years. He’s developed a solid reputation as an individual who brings a rare amalgam of right and left brain thinking to envision, deliver and elevate marketing and sales initiatives for a variety of clients in a variety of industries.
Working inside many of Canada's leading advertising agencies he has produced award winning campaigns while working alongside some of the brightest marketing and creative minds in the country. He has had the rare opportunity to work both on the creative and account management side of the business on both national and regional brands.
Matt brings a unique perspective to his work through the application of creative and analytical thinking. Matt is the proud father of two wonderful boys.
In 1999 Susan left her position as Associate Media Director at BBDO Vancouver to start Wirtz Media and has been providing strategic media planning and buying services for a multitude of clients ever since. She has an undying passion to discover unique media concepts which set her clients ahead of the curve. Susan is a tough but fair negotiator, ultimately increasing the media value and exposure of her clients’ campaigns.
Susan and the Wirtz Media team offer expertise in media research, strategic media planning, and fine-tuned media executions for all media - traditional and digital. She enjoys working alongside clients, creative, and PR partners to ensure all touch points of the campaign work in tandem.
Jason is a highly experienced graphic designer and production artist with a career spanning over 30 years. Throughout his professional journey, he has collaborated with numerous companies, showcasing his wealth of experience in the industry. Combining artistic ability and his deep technical knowledge, Jason has produced a vast gamut of exemplary work in a wide range of applications including online, infographics, and motion graphics, as well as designing work for traditional media such as billboards, print, trade shows, packaged goods, annual reports and corporate collateral, to name only a few.
In recent years, Jason has taken on a new challenge and taught himself the game of Pickleball. His dedication and skill have led him to triumph in various tournaments. Jason's commitment to learning and self-improvement is evident in both his professional and personal pursuits, always striving to get better at everything he does.
Level-headed, approachable, and commanding an infectious sense of calm and confidence, Ryan Griffiths brings to bear more than two decades of success in IT development, leadership, and site design. In his years as a team leader with Capgemini (then Ernst & Young), Ryan oversaw and completed a number of diverse projects bridging the needs of both technology and business. Working with leading clients like Vancity Credit Union and Telus, he steered massive amounts of data into simple, flexible frameworks, as well as having guided the teams that built those frames.
But man can’t live solely in the glow of a monitor; in his off-hours, Ryan enjoys and maintains an extensive collection of vintage bikes, cars and boats. As far as he’s concerned, grease under the nails is the perfect yin to the digital yang.
Kari was born and raised in BC’s Lower Mainland and started her seasoned career in Vancouver where she has been building and realizing winning PR campaigns for 20+ years.
Strategy is her strength, but she realizes that the “beauty is in the execution.” Her first objective is her clients’ success. Before owning SOMA Concepts & Solutions, Kari worked on integrated public relations campaigns with PACE Group and DDB and her clients included Seattle Mariners, Canada Place, McDonalds, and Save-On-Foods. In addition, she has worked and volunteered for various non-profit organizations such as BC Children’s Hospital Foundation’s Jeans Day, Make-a-Wish Foundation, Covenant House Vancouver and the Gratitude “AEffect”.
SaladBar: A Collaboration of Marketing Entrepreneurs that Expands our Services.
Pear is a founding member of the SaladBar Group, a collective of like-minded marketing entrepreneurs with complementary skill sets including marketing strategy, photography, video, web development, social media strategy, and media planning. The SaladBar team’s combination of senior-level experience and next generation talent ensures our clients get solutions that are second to none.
We can offer that of a full-service agency at a fraction of the cost because of this business model. As the name SaladBar implies, you only pay for what you really
want and need.
Brands we’ve worked with.
