The core team
Pear is a creative agency established in 2018 by Creative Director/Brand Strategist Bill Downie and his identical twin Designer daughters Morgan and Sydney. The combination of Bill’s 37 years of experience with a generation born into the digital era is magic.
Bill’s leadership abilities, strategic mind, creativity, and relationships with industry partners throughout Canada are invaluable. As are the enthusiastic, creative, and tech-savvy minds of Morgan and Sydney.
Since graduating she has been the brand architect for a vegan butcher, luxury auto leasing company, natural equine supplements startup, and a cyber security startup to name a few. She has applied her design creativity to a multitude of media including websites, magazines, beer bottles, stationery, vans, and skin (yes, skin).
It should be know that Morgan has strong opinions and is not afraid to share them.
Since moving to Vancouver in 1992 he has held Managing Partner and senior level creative positions at Publicis, DDB, and Cossette. In 2011 he opened his own shop, which went on to win numerous awards globally. Despite this, Bill hopes to be as talented as his daughters when he grows up.
Since graduating, Sydney has created the brand look for Age Knowble, Tricycle Video Games, Plan X micro-mobility, and Cleopatra - a women’s intimate health online platform.
Sydney is an inquisitive designer and has a knack for asking all the right questions to better understand the task at hand. Be prepared.
The extended family.
If a client needs a multimedia campaign created from concept to media buy, we can do that – with a little help from industry professionals we have come to trust and respect.