Sanctuary
Luxury Community in Aspen, Colorado
The Sanctuary campaign was inspired by a walk around Aspen, which revealed how the locals strongly embraced the photography of Ansel Adams.
High contrast black and white photographs were taken and used throughout the marketing materials, reflecting the ruggedness of Aspen with a luxurious and timeless feel. The Discovery Book and frameable prints were contained in a black leather case.
Deliverables:
• Brand Guidelines
• brand assets
• discovery guide
• floor plans
• interior design packages
• direct mail brochure
• stationery
Responsibilities:
• strategy
• concept and design
• campaign execution
