Pazmac

Precision Parts Manufacturer

The previous Pazmac site was graphically strong and branded well but it lacked humanity. It is, after all, the people behind the technology that make Pazmac a leader in the manufacturing space.

In close collaboration with Pazmac’s senior management, we orchestrated a 3-day video and photography shoot that captured the heart and soul of the ‘humans’. The resulting intro and recruitment videos put the staff front and center in a way uncommon in the manufacturing sector. The still photographs added the much-needed humanity to the website and inbound marketing efforts.