Aftermarket Truck Parts
The aftermarket truck parts category is crowded and very competitive. Pacbrake needed to re-establish themselves as a leader. To achieve this Pacbrake decided not to evolve their current logo in favour of creating a complementary, edgy sub-brand that trucker drivers would be proud to display on their pickups.
The wolf was chosen as the imagery that best captured the persona of the target audience and Pacbrake. The contemporary cool design approach resonates well with truck drivers young and old.
• sub-brand logo and graphic assets
• brand guidelines
• website banner template pages
• concept and design