Keel by Wesgroup
Rental Homes in River District, Vancouver, BC
The industrious nautical history of the Fraser River in Vancouver inspired the name, logo, and colour palette of this rental building. The logo was a nod to the deep keels of tug boats as were the steely blue and rusty orange colours. The combination created a sense of strength and confidence befitting the neighbourhood and those who would rent there.
Deliverables:
• branding
• Brand Album
• website design
• stationery
• presentation centre materials
• exterior signage
• digital advertising
Responsibilities:
• brand strategy
• concept and design
• production
