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Keel

By October 17, 2022November 18th, 2022No Comments

Keel by Wesgroup

Rental Homes in River District, Vancouver, BC

The industrious nautical history of the Fraser River in Vancouver inspired the name, logo, and colour palette of this rental building. The logo was a nod to the deep keels of tug boats as were the steely blue and rusty orange colours. The combination created a sense of strength and confidence befitting the neighbourhood and those who would rent there.

Deliverables:

• Brand Album
• website design
• stationery
• packaging
• advertising
• trade show materials
• presentation template
• swag

Responsibilities:

• brand strategy
• concept and design
• production

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