CloudArmy

Online research platform

CloudArmy is a BC company that offers marketers “A cloud research platform to measure emotional and motivational nonconscious consumer associations.” That all said, the brand was lacking humanity and therein lies the challenge.

We applied organic, relatable imagery to help explain some complex concepts. Digital ads focussed on the problem CloudArmy solved for marketers rather than how the technology worked and vibrant colours were used to brighten up this hi tech brand.