Cambie Village BIA

Cambie Street, BC, Canada

The Cambie Village Business Association’s mandate was to make Cambie Village the most attractive destination for shopping, dining, entertainment, and services for local residents and those arriving from across Vancouver. It all started with evolving the brand to a more relevant and welcoming place.

We immersed ourselves in the Cambie Village experience by walking the area with cameras in hand and curiosity in our minds. The resulting video quite literally inspired the new brand. The people were very welcoming and the heart-shaped bike racks up and down Cambie Street provided ample inspiration.