Premium private residences in Lake Tahoe, California
Tonopalo is situated within the Sierra Nevada Mountains on storied Lake Tahoe. The Tonopalo logo was inspired by the shape of a boat transom, paying homage to the classic Chris-Craft wooden boats that populate Lake Tahoe to this day.
The fulfillment brochure was wrapped in canvas, inspired by the rugged materials used by generations of people exploring the area’s wild terrain. The 50’s illustration style used in the ads and collateral was also a nod to the rich history of the area.
– Graphic Standards and brand assets
– Discovery Guide (floor plans, interior design packages, etc.)
– Direct Mail brochure
– concept and design
– campaign execution