Richmond Olympic Experience (ROX)
Interactive Sports Museum
When the Richmond Olympic Oval were looking to launch the Richmond Olympic Experience (ROX) they wanted to reach out to their target communities in a way that entertained, engaged, and earned the attention of the media. A bobsled attached to a billboard, 3D chalk art, and footsteps power washed into sidewalks contributed to a very successful launch campaign.
Deliverables:
• billboards
• transit shelters
• bus interiors and wraps
• digital ads
• web banners
• magazine and newspaper ads
• community centre wall decals
Responsibilities:
• concept and design
• campaign execution
