Old Yale Brewing
Old Yale Brewing and Brendan Morrison’s Reel West Coast fishing show embarked on a collaborative brew. Pear was tasked with naming the beer and designing the packaging.
The name was inspired by viewing a few episodes of Reel West Coast, in which Brendan’s commonly used expression “That’s a real head shaker” caught the ear of Pear Designer, Morgan Downie. Good catch, Morgan.
– name generation
– package design
– concept and design