Old Yale Brewing

By November 6, 2018April 16th, 2021No Comments

Old Yale Brewing

Old Yale Brewing and Brendan Morrison’s Reel West Coast fishing show embarked on a collaborative brew. Pear was tasked with naming the beer and designing the packaging.

The name was inspired by viewing a few episodes of Reel West Coast, in which Brendan’s commonly used expression “That’s a real head shaker” caught the ear of Pear Designer, Morgan Downie. Good catch, Morgan.


– name generation
– package design


– concept and design
– production

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