PackagingFood & Beverage

Old Yale Brewing

By November 6, 2018November 14th, 2022No Comments

Old Yale Brewing

Old Yale Brewing and Brendan Morrison’s Reel West Coast fishing show embarked on a collaborative brew. Pear was tasked with naming the beer and designing the packaging.

The name was inspired by viewing a few episodes of Reel West Coast, in which Brendan’s commonly used expression “That’s a real head shaker” caught the ear of Pear Designer, Morgan Downie. Good catch, Morgan.

Deliverables:

• name generation
• package design

Responsibilities:

• concept and design
• production

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