Consumer Protection BC
The majority of British Columbians simply do not know where to turn for help if they experience what they believe to be an unfair transaction.
The campaign concept brought focus to that moment we’ve all felt, during or after such a transaction, when you feel “something’s not right”. This is the time to reach out to Consumer Protection BC for guidance.
Deliverables:
• digital and social media ads
• billboards and transit shelters
• landing page
• web banners
Responsibilities:
• concept and design
• campaign execution
